Performance Marketing
I am Zachary Chia, a performance marketer specializing in Lead Generation. I have worked with many different industries to help run social ads & PPC.
Here are some of the companies that I have worked with and the different types of objectives that they have come to me to help them with.
Many focused on lead generation for their company. I helped develop their strategy in driving initial quality traffic to their website through social ads and retargeting these users on other social platforms and PPC.
Below are some of the results of the campaigns I have run previously.
A lead generation campaign was created leading customers to a website to fill in their details. Each button click was set as a Website lead for the conversion.
The direction of the creative and design was provided by me and with the data gathered from the likes, engagement and website, I crafted a creative brief for the direction of the ads.
In addition, I created a different set of creative briefs to retarget audiences to create a sense of urgency and interest for audiences that have seen our initial advertisement.
This resulted in an increase in the monthly conversion rate and also a decrease in CPA.
This was done for an education industry that wanted leads for their upcoming webinar. The targeting and audience segmentation were done to provide a better spend of money for their ads.
With a lead generation campaign, a traffic campaign to the landing page and targeting the right customers, it resulted in a high click-through rate of more than 1% for the advertisement and also a low Cost per lead of $7 in the education industry.
Creative Briefs
Example of creative briefs to the creative team
Client Proposals
Content Creation (Side Projects)
SG Friend Zone
https://www.instagram.com/sgfriendzone/
Renovation Content
https://www.instagram.com/checkmatedefects/
Crypto Content
