I am Zachary Chia. I am a Performance Marketing Specialist in a startup and have a strong passion for Digital Marketing. I like how digital marketing is able to help businesses get the best return on Ad spend through their efforts.
Furthermore, to be able to track the effectiveness and understanding your customers better through data from marketing can open many opportunities for different kinds of marketing techniques available!
I have always wanted to write freely and express my various interest. So I thought the best time for me to start would be during the Stay Home/Circuit Breaker Period where I have the most time to write.
This blog is me sharing my learnings and various experiments I did through Facebook and other paid ads. It is also a platform for me to share my thoughts as a Singaporean growing up in Singapore. The challenges, financially and socially.
I hope that you would be able to gain some insights into Digital marketing & life lessons through reading my blog. Do feel free to reach out to me if you would like to discuss various strategies or just have a chat! I would be more than happy to share with you all! Enjoy!